Amplifying Visitor Satisfaction

Good advice when designing museums and museum exhibits. (Adapted from Seth Godin)
Research shows us that what people remember is far more important than what they experience. What's remembered:
-- the peak of the experience (bad or good) and,
-- the last part of the experience.

The easiest way to amplify visitor satisfaction, then, is to underpromise, then increase the positive peak and make sure it happens near the end of the experience you provide. Easy to say, but rarely done.