August 18, 2010

Visitor Studies is finally getting some love!

The Wall Street Journal has a good piece focusing on the Detroit Institute of Arts' visitor studies program called The Museum is Watching You.

It is wonderful to see visitor studies and evaluation finally getting some recognition in the mainstream press, but it is sad that it is apparently only getting covered because art museums are now doing it.

 One quibble: I am quite sure that the author's suggestion that "many museums dedicate 10% of their operating budgets to evaluation" is not true. The one museum he cites may well do so, but surely that is an exception.

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