August 11, 2009

Engaging Audiences

This is somewhat off topic, but perhaps is more pertinent than it seems. If we are building museums, it is critical to understand who the museum is for.

The Wallace Foundation's new report on Engaging Audiences focuses primarily on performing arts organizations, but many of the lessons are equally applicable to museums. Much of this is not new, but the report is direct and succinct nd well worth circulating.

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