First a style appears - sported by some avant-garde Isabella Blow-a-like such as Rem Koolhaas or Herzog & de Meuron - next thing you know every architect in the country's copied it from the architectural magazines, run it up in their sweatshops and covered our high streets in it. One minute it's edgy, next it's your local Asda. Five years ago it was buildings shaped like wedges. Since the Gherkin, it's all curves. Once Rafael Viñoly's Walkie Talkie's gone up in the City, though, all skyscrapers will have to look like electrical goods.
Look for these trends at a new museum near you.
(The article was inspired by an upcoming exhibit "Skin and Bones: Parallel Practices in Fashion and Architecture" that will open at Somerset House in April.)